Today Youthstream announced that it has officially joined hands with Alpinestars for a multi-year gear agreement.
Youthstream, the company that solely manages the television, promotional and marketing global rights for FIM Motocross Championship has got into a long term relationship with Alpinestars, the company known for making some of the best quality biking gear for many years.
This means that Alpinestars sees itself as the “Official Protective Footwear And Apparel Partner” for the FIM Motocross Championship for this year and for years to come.
The next FIM Motocross Championship is set to take place on 27th February MXGP of Qatar, Thailand, Mexico, Argentina, Europe and the United States.
Not only will the premium gear company, that has been known for its innovations for over five decades, be the official clothing line for riders, but will also have exclusive access to major brand advertising to everything related to the global motocross event.
Youthstream’s Director of Corporate Relations, Mario Marini said: “The last two years of partnership between the MXGPs and Alpinestars have been like a smooth first class journey for two companies that share vision and relentless desire for improvement and growth. Literally, it took minutes to formalize our continuing partnership and we are very glad that Alpinestars is part of our program as they do not only bring along their incredible history, quality, design and reputation, they are also extremely proactive and committed in promoting our sport and supporting in every way possible the MXGPs all around the world”.
In the meanwhile, President of Alpinestars, Gabriele Mazzarolo said: “We are continuously pushing the boundaries of innovation and ensuring that both top class athletes and customers enjoy the benefits of our world class products. The MXGP Championship, where so many Alpinestars riders have won titles, is an important part of our drive to prove new riding performance technologies at the highest level and the continuing partnership with Youthstream, who have contributed greatly to the development of world motocross, is a natural and mutually beneficial relationship in helping to promote enjoyment and safety for the sport”.
With these two mega brands joining hands for the extreme sport that is motocross, it looks like the FIM Motocross Championship is going to be one of the biggest events for this year and hopefully, in the years to come.
For more on this story, visit mxlarge.com.
Visit the official site for FIM Motocross Championship 2016.
